PLAN THE DAY WEBSITE
Website Design | Mobile Design | UI/UX | Start Up | Branding | Illustration
Plan The Day is an online wedding planning app for brides and professionals. The app takes essential tools such as the itinerary, guest book, budget and checklist, and adds the ability to invite friends, family and vendors to collaborate together.
The Challenge: Finding a way to explain all the features and functionality of the app to a variety of audiences, most of whom, are not very tech oriented. It had to embrace the emotions of being engaged and the excitement of starting that venture while making the app appeal as a great tool to harness those feelings.
The Solution: The homepage was meant to speak more generally and highlight key features the app. Things such as its collaborative nature, and ability to accessibility from any device. The deeper the user goes in the site, the more directly the site speaks to them.