Initial Business & product Research

Stylist inventory & e-commerce platform


An entrepreneur approached us with an idea to transform the beauty industry through a platform to help stylists easily receive the products they need to do their jobs. We found that stylists are currently using antiquated, time-consuming ways to order, receive, and predict what supplies they need. It a world where amazon-like ordering is the standard for everything else, we were challenged to understand if there was a market for something similar for the beauty industry.

We proposed Ameena. Ameena is a stylist-focused, membership-based, e-commerce platform for inventory auto-fulfillment. The platform provides smart ordering recommendations based on trends, tools, product availability.

Research Highlights

  • Beauty Product manufactures have total control of product distribution currently, therefore don’t bother to change the system even though their customers don’t like it. However, Distributors want to increase their wallet share with stylists through engaging purchasing experiences.

  • Stylists have predictable inventory needs based on client directory, services, and industry-standard process, yet they still have difficulty tracking, ordering, and planning correctly. Software today does not help Stylists manage and procure their product inventory.

  • Approximately 58% of the industry is, a growing number of Independent, tech-savvy, stylist, who is looking for ways to be better business owners.

  • Similar successful business models include Instacart and TrunkClub.


Initial Business & product Research

Career Path App


An entrepreneur approached us with an idea to help students and adults navigate their careers better - particularly within the tech landscape where new types of jobs are emerging. We found that new tech-related job titles, like Data Scientist or Customer Success Manager, are developing quicker than traditional career finder systems can keep up. Those systems are therefore not helping navigate or educate persons looking to progress in their career, towards these roles. We recognized that there was a gap between connecting peoples skills to high growth job industries and educating them on how to become qualifies for such positions.

Research Highlights

  • Adult consumers looking for career education may want to understand their options within their current companies or externally. A company-provided tool would not be as appealing to a broader audience

  • There are specific segments of time where a product assisting with career navigation is valuable ( example: unhappy with work, in need of new work, graduation) therefore it doesn’t lend itself to a high subscription price business model.

  • A growing trend in self-help, career fulfillment type products are emerging in the consumer space while HR tech investment tends to only be within attracting talent.

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